Branding is one of the most misunderstood aspects of business but it can be the most important single factor in an organisations success.

A strong brand delivers many benefits, including:

– a greater resistance to change through customer loyalty
– a higher level of sales through trust and recognition
– higher perceived value
– lower price sensitivity through higher levels of perception and desire.

Branding is commonly the strongest influencing factor when choosing one product or service over another.  A good brand delivers greater profitability and significant value. So much so that the value of the brand can be the most valuable asset of the company.

So what is branding?

Branding is the emotional response of others towards your company and products. It is not what you say it is! It is what others think of you.  It is made up of many factors – some of which you can directly control and some which are very difficult to control.

IC-e work with companies to create and develop their brands and identities.  The following are some of the areas in which we can advise:

Graphic identity – logo, fonts, colours, style

Messages and brand values

Product and packaging design

Design of supporting literature, websites, point of sale and other marketing materials


Public relations

Relationship marketing and social media

User experience and recommendation

If you are looking to establish a new brand or would like to discuss the best way to achieve more value from your existing brand please call us on 0161 226 6032 or email us using the form on the Contact Us page.