From concept to execution, IC-e provides the creativity and knowledge to create highly effective on-line and off-line advertising and promotional campaigns

We have run many successful campaigns to build sales and awareness.  We have the expertise to know how to capture attention and maximise the effectiveness of advertising and promotions whether this is an on-line campaign, an advertisement in the press or a billboard campaign, search engine marketing or a sales promotion.  This is often done in conjunction with press releases, advertorials and a range of on-line channels such as Facebook and LinkedIn.

Press Advertising

Press advertising has suffered over the last few years as more and more of us turn to online information sources.  However the traditional press still offers a great way to promote products and brands to a large audience at comparatively low cost.  We have over 20 years experience in creating press advertising campaigns from full colour adverts in Sunday supplements to small mono ads in the local press.

Online advertising

The growth of online advertising is continuing but ever changing.  The days of buying keywords at a low cost from Google are gone and advertisers are having to look hard at where they can get a good return from their investment.  IC-e can work with you to plan, design and implement your on-line campaigns and identify innovative ways in which to maximise the effectiveness of your campaigns.

Search Engine Optimisation

SEO should be seen as one of a range of tools that can be used to generate awareness and interest in your products.  It is all too often viewed as a goal in itself and considerable funds spent on achieving high rankings with little effect on the bottom line.  IC-e will provide straight forward advice on how best to achieve good rankings in search engines as part of an overall integrated marketing strategy.

Social Media

There has been a considerable rise in the use of social media for promotion in the last two years. Twitter, Facebook and LinkedIn have been the main focus of this activity and provide a very effective way for some companies to build awareness and promote their services or brands.  However, most attempts at using this social media as a communication channel fail.  However, when it is done well and consistently it can prove to be extremely effective marketing tool.

IC-e provides clear advice on how to maximise the effectiveness of using social media and how you should incorporate these activities into the marketing mix to achieve the organisations objectives.

If you are looking to advertise your products or services we can help you select the best channels from both the on-line and traditional media and devise campaigns that will get your message across please call us on 0161 226 6032 or email us using the email form on the Contact Us page.