Bluestone Leasing
Bluestone : A new identity for a new beginning.
We were asked to help come up with a new identity for Wyse Leasing North when they separated from their southern division. The new name and identity was designed to promote a message of stability (stone), clarity (blue) and a complete service (the circle). The result was a fresh new look that differentiated Bluestone from their competitors, giving them a strong and unique identity in a competitive market place.
The new identity was very well received in the industry and we went on to develop a range of literature and marketing materials for them.