Category: News


Google Hummingbird


Hi all Martin here. Just a quick post to say that the Google Hummingbird algorithm changes should not have made a big difference to your position in Google search results pages. If it has made a difference it is probably because your SEO attempts have been too focused on keywords rather than keyword phrases; or because you have been building lots of links rather than getting high quality links from ‘trusted’ relevant sites. The new algorithms don’t appear to have...

Branding for new shopping centre


Branding. We love this kind of work. An old out-of-sorts shopping centre in need of a facelift. A bit of a clean canvass.  A new start. Waterdale is an old 1960’s shopping centre in the heart of Doncaster.  It has been brought by St. Modwen and will undergo a rolling programme of improvements. Our involvement will be to create a new look and feel to the centre, giving the the tenants and shoppers a better environment and building the brand...

New websites for government start up loans scheme


We have been appointed to set up a couple of site to promote the government ‘Start up loans’ scheme on behalf of Business Finance Solutions. The sites will be built in Umbraco (a .Net content management system) and we will provide the design, development and SEO services for BFS. To find out more about the scheme visit the temporary holding page we have set up at www.start-up-now.co.uk    

New responsive websites

New responsive websites

We are currently working on a number of interesting new ‘responsive website’ projects. We are building a website to promote the properties of St. Modwen in the North West region.  This will be a medium sided website with property search and database functions and will utilise Umbraco content management.  This is one of the first larger responsive websites we have built directly with a client (rather than though another agency) and will be a good showcase for other property developers...

User interface design – are you giving it the priority it deserves


Carefully design, good navigation and attractive screens dramatically effect the performance of software. However, the importance of the interface between people and software programmes is often given too low a priority by software designers. Yet if we look at some of the world’s most successful companies you can see the impact their designs have on what we think and feel about their products. The minimalist approach and simplicity of Google and the feel and look of Apple software has revolutionised...

CMS Systems for Training Websites


Ic-e is developing new websites for the training companies, M Training and Impact Partnership. The M Training site will be an Umbraco CMS driven website, utilising the power of .Net for future scalability and functionality. The Impact partnership site will utilise the functionality and cost effectiveness of Word Press. Both these content management systems are becoming the industry standards for open source websites. Word Press has a huge number of plugins and per-designed templates that can be utilised to create...

IC-e win healthier catering contract


No, we haven’t started selling vegan lunch deals;  but we have been working on an exciting new award scheme for the Association of Greater Manchester Authorities, designed to encourage caterers to provide their customers with healthier food options. The scheme is a voluntary scheme in which catering establishments from Fish & Chip shops to Fine Dining restaurants throughout the region will be assessed for their practices and commitment to providing healthier food.  There are three levels; Commitment, Achievement and Excellence....

Mobile friendly websites: The options

Mobile friendly websites: The options

The majority of websites do not cater for the screen size of the mobile / tablet pc and the result is a poor user experience. The conventional way around this problem was to  create a separate mobile site or to have a mobile app.   The latest solution to enter the world of website development is Responsive Design; but which option should you go for? Here is a basic overview of the options: (This is not meant to be a...

The mobile website revolution

The mobile website revolution

Choosing to ignore your mobile customers could have serious implications for your business  Note from the author: I have written this article to provide some figures and explanation on the current situation regarding the need to make websites mobile friendly.  I hope you find it of interest. I will post this article on the News page as well and I will shortly upload an article on the choices available. The use of smartphones and tablet computers to access the web...

New website for Attido Mobile

New website for Attido Mobile

IC-e has created a new website for Attido Mobile, a mobile application development company. The site incorporates full content management and is fully responsive, adapting to the size of your browser.  So whether you are on a phone or a wide screen pc monitor, you’ll get a great experience of the site. Attido Mobile is a small, creative and dynamic company with a great client list.  This site is a showcase site to give potential clients a taste of the...