Category: Marketing Tips


County Galleries site launched

County Galleries site launched

New website design and Umbraco CMS for County Galleries We are delighted to launch a new site for County Galleries. The new site is build on an Umbraco platform allowing County Galleries to control the content of thier site and the SEO. The site looks to build on the considerable success we had with the old site ingenerating interest in original art from leading North West artists. Click here to view the County Galleries website  

Rethinking your CPDs

Rethinking your CPDs

I recently gave a talk at the RIBA CPD Providers Network Manchester Forum on the 12 March 2014 encouraging companies to re-think their CPD seminars and materials. I hope I was able to give some helpful advice on – how to improve the content of CPD materials / presentations – increase the impact of those presentations, making them more effective and memorable – how to make better use of the great content that is (sometime buried!) in CPD seminars. If...

Business Finance Solutions Appoint IC-e


Business Finance Solutions, the delivery partner of Start Up Loans, has appointed IC-e to set up a website for the Start Up Now scheme. The website will provide access to a range of support and advice for start-up businesses and provide a route to apply for a Start Up Loan. Start Up Loans is a Government initiative backed by David Cameron and Dragons Den entrepreneur, James Caan. IC-e will also develop a new website for Business Finance Solutions who provide...

Google Hummingbird


Hi all Martin here. Just a quick post to say that the Google Hummingbird algorithm changes should not have made a big difference to your position in Google search results pages. If it has made a difference it is probably because your SEO attempts have been too focused on keywords rather than keyword phrases; or because you have been building lots of links rather than getting high quality links from ‘trusted’ relevant sites. The new algorithms don’t appear to have...

New responsive websites

New responsive websites

We are currently working on a number of interesting new ‘responsive website’ projects. We are building a website to promote the properties of St. Modwen in the North West region.  This will be a medium sided website with property search and database functions and will utilise Umbraco content management.  This is one of the first larger responsive websites we have built directly with a client (rather than though another agency) and will be a good showcase for other property developers...

User interface design – are you giving it the priority it deserves


Carefully design, good navigation and attractive screens dramatically effect the performance of software. However, the importance of the interface between people and software programmes is often given too low a priority by software designers. Yet if we look at some of the world’s most successful companies you can see the impact their designs have on what we think and feel about their products. The minimalist approach and simplicity of Google and the feel and look of Apple software has revolutionised...

Mobile friendly websites: The options

Mobile friendly websites: The options

The majority of websites do not cater for the screen size of the mobile / tablet pc and the result is a poor user experience. The conventional way around this problem was to  create a separate mobile site or to have a mobile app.   The latest solution to enter the world of website development is Responsive Design; but which option should you go for? Here is a basic overview of the options: (This is not meant to be a...

The mobile website revolution

The mobile website revolution

Choosing to ignore your mobile customers could have serious implications for your business  Note from the author: I have written this article to provide some figures and explanation on the current situation regarding the need to make websites mobile friendly.  I hope you find it of interest. I will post this article on the News page as well and I will shortly upload an article on the choices available. The use of smartphones and tablet computers to access the web...

Recipe Books for Manchester’s Caterers


IC-e has launched a number of recipe books for small caterers to help them design and provide more healthy options. The recipes we’re designed by dietitians on behalf of the Association of Greater Manchester Authorities (AGMA) and the booklets designed and produced by IC-e. If you want to receive a copy please email us.  

Another medical success for IC-e


IC-e has been selected to launch a brand new range of prescription based protein supplements on behalf of Liverpool based Juvela. Initially we will be creating the brand identity for the food, which will be designed to appeal to children from 0 to 18 who suffer with PKU and HPA. A low protein diet is basically not much fun, but we hope to give the brand a bit of a cooler image than is currently provided.  The Juvela products will deliver much...