The new law on website tracking cookies
Just thought you should know about the recent developments regarding online tracking using cookies which is relevant to virtually anyone who has a website.
As I have told anyone who will listen (not many!) the days of tracking your site visitors and pestering them with advertising after they have left your site seems to be doomed (thankfully) but the implications of the new laws are wider than most people are aware.
“all websites in the EU must seek consent to store cookies that are not essential to the operation of a website on a visitor’s computer”.
There are big implications for a lot of website owners and I suggest all website owners read up on it.
We have updated our terms and conditions.
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So what should I do?
If you are using cookies on your site so you can then serve visitors adverts after they have left your site you should stop it! or at least tell them that this is what you plan on doing and get their permission.
If you are using cookies to track visitors as part of delivering a service within your site you need to tell them what you are doing and why.
If you are using cookies to monitor how many people come to your site and what they do on your site (eg you have Google analytics or similar) you need to let the visitor know and get their permission.
Even if you can come up with a clever way to phrase your request to make it sound more palatable, there are some developments that will make it very difficult to get around.
It might be a big step backwards for some website owners and online marketing companies but it is hopefully a little step forward for mankind!
If you want to know more about online marketing and how to do it effectively but ethically, talk to IC-e.