IC-e has been selected to launch a brand new range of prescription based protein supplements on behalf of Liverpool based Juvela.

Initially we will be creating the brand identity for the food, which will be designed to appeal to children from 0 to 18 who suffer with PKU and HPA.

A low protein diet is basically not much fun, but we hope to give the brand a bit of a cooler image than is currently provided.  The Juvela products will deliver much the same nutritional benefits as existing products but with a better taste and a lower cost to the NHS.

The work will include the branding, packaging, literature and some promotional activities.

We have already created the name and logo for the range and helped with the first tasting session.